CLEAN ABOSSEY OKAI STREET PROJECT


The Clean Abossey Okai Street project is an effort by Ad Plus Agency(a simulated advertising firm) to encourage people who find themselves on the Abossey Okai Street at Kaneshie - a suburb of Accra - to practice responsible rubbish disposal methods; particularly, the usage of bins.

The headline "KÉ› Wo Mi" which is in Ga, translates in English to "Dump It In" and will be used as the hashtag to drive this message on social media.

This project is in support of a sanitation and hygiene advocacy campaign dubbed the "Wash Campaign" and the United Nations Sustainable Development Goal '6' which calls for "clean water and sanitation for all people".

Ad Plus Agency is hopeful that this project will yield positive results and go a long way in achieving its goal of seeing Abossey Okai become one of the cleanest streets in Ghana.

#K3WoMi #WashCampaign

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